As the founding designer for Hello Bello, I helped built the brand from the ground up with BRAINS, Kristen Bell, and Dax Shepard. Responsibilities included developing the logo, countless product skus, diaper patterns, a custom Shopify build, and many supporting brochure sites. Years later, BRAINS led a full redesign that included branding and a new web experience. Five of the original diaper patterns I designed are still in production today.

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