To round out the new year, BRAINS created an annual report microsite for Hello Bello exploring the state of modern parenthood. I led the design and Webflow development of this editorial microsite, building a storytelling experience with pinned navigation, heavy animation, and a pastel-forward design system that made data feel warm.

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Designing your own agency's site can be the hardest brief there is as we continually grow and expand our offerings. I led the web strategy, visual design, and Webflow development for the BRAINS site as we've taken it from small and scrappy to a portfolio full of multi-hundred million dollar companies.

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Elliott Davis is one of the largest accounting and advisory firms in the Southeast. They came to BRAINS for a full brand and site refresh. I led the process end to end, from content architecture and audience mapping through visual design and Webflow development. The challenge was building something that felt sophisticated and approachable without tipping into either corporate sterility or forced warmth.

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Tonies is a screen-free audio player for kids that was already a phenomenon in Europe when they came to BRAINS to launch in the US. I led the design of the launch site and stayed on through a major brand refresh — a rare chance to work with a product from market entry through maturity. The challenge was translating a beloved international brand into something that felt familiar to American parents without losing what made it special.

What started with around 20 products has grown into a tremendous powerhouse with dedicated aisles in Target.

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CommonLit is a comprehensive ELA curriculum platform serving millions of teachers and students. They came to BRAINS for a full brand refresh including a site that could carry that weight without feeling institutional. I led the full web strategy, visual design, and Enterprise Webflow build which included designing a component-based system with strong information architecture and accessibility at its core.

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Magna-Tiles is America's number one magnetic building set. A brand that didn't need reinvention, just a platform worthy of where it was headed. I led web strategy and visual design for a full site migration from WooCommerce to a customized Shopify build, including content architecture, user flows, and audience mapping.

The result is a modern experience for Magna-Tiles that's already increased sales 50% YoY.

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We worked with Taylor Culliver to strive for a South Carolina where no dream is too big, everyone feels welcome, and all of us are empowered with the resources and freedom to pursue the life we imagine for ourselves, our families, and our communities. Taylor's opponent was a republican incumbent of many years but led a very respectable and ambitious campaign. Though a republican is still in office, I'm very proud of the work he put into his campaign and continues to do for the people of Greenville, South Carolina.

Mass Culture is an independent growth marketing agency (and BRAINS' sister agency!) that needed a site as sharp as their pitch. I led strategy, visual design, and Webflow development on a full refresh — integrating GSAP motion, 3D hero elements, and bold data visualizations into a dark, high-energy design system.

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As the founding designer for Hello Bello, I helped build the brand from the ground up with BRAINS, Kristen Bell, and Dax Shepard. Responsibilities included developing the logo, countless product skus, diaper patterns, a custom Shopify build, and many supporting brochure sites. Years later, BRAINS led a full redesign that included branding and a new web experience. Five of the original diaper patterns I designed are still in production today.

A Kids Book About Being an Introvert was co-written with Amy Taylor, illustrated by me, and published by Penguin Random House, DK Publishing, and A Kids Co. We made it for our fellow quiet kids — the ones who recharge alone, think before they speak, and have always felt a little out of step with a loud world. Our goal was simple: help them feel celebrated for exactly who they are.

Click here to find resources for introverts of all ages living in a loud world.

Nex Playground makes active play systems for families — the kind of product that sounds simple until you see what it actually does. I led visual design and Webflow development on a full site refresh, bringing e-commerce functionality into the new platform alongside a growing catalog of licensed content partnerships with Nickelodeon, Mattel, Sesame Workshop, and more.

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Casa Ayla is a 91-acre regenerative farm in my hometown of Valley Center, CA. On the same land where Hass avocado cultivation began over 90 years ago. I led full web strategy, visual design, and a custom Shopify build with a content architecture around daily rituals, farm transparency, and the kind of brand storytelling that turns a product purchase into a values purchase.

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Legendary actor Tom Hanks wanted to build a coffee brand with all profits going back to military families. Hanx Coffee came to BRAINS with that mission and we built the DTC launch experience around it. The custom Shopify build leaned into storytelling over selling, with a "Stories from the Field" editorial section putting real veterans at the center of the brand.

The brand has since gone through a significant rebrand and name change.

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Hello Bello needed a microsite in support of their new training pants line. In collaboration with Play-Doh and featuring Kristen Bell and Dax Shepard, we built a dual-experience site with a parent section full of real resources and a kid section with playable games.

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Website launch and full case study coming soon.

Allhands is a behavioral incident tracking app built for families navigating challenging situations with children — specifically events like emotional dysregulation, physical aggression, self-harm, and elopement. It lets caregivers log incidents, spot patterns over time, and share data with their support teams. I built this app for my family. We needed a way to track what was happening, find patterns, and walk into appointments with data. I also wanted a place to process my own experience in these moments as a caregiver. If you'd like to join the beta, follow the link above and please, let us know what you think.

Glen Powell co-founded Smash Kitchen to rethink what belongs in the American pantry including organic, uncompromising staples built for real kitchens. They came to BRAINS to translate that ethos into a digital experience that felt as bold as the packaging on shelf. With a custom Shopify build we prioritized accessibility and mobile UX throughout, letting the brand's high-contrast visual identity do the heavy lifting.

As they near their first year, they are expected to gross over $100mm.

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As part of my final project for the Google UX course, I was tasked with creating an app for the community from ideation to complete visual design mockups. The goal is to create an app and responsive website to help connect neighbors and engage in a mutual aid project. This may be particularly useful for people who may be unhoused temporarily or suffering from a recent job loss.

There are many resources that people can utilize to find the help they need. Food, shelter, etc. There is not currently a place for people in the community to offer their help and additional resources to those who may need it around them. We all need support at different points in our life. For this community-sourced mutual aid app, I wanted to make sure the colors were bright and welcoming. The last thing I wanted was for the app to feel dated and like another government website offering resources. The CTAs are big and bold and the app itself is simple with (2) main sections: Get Aid and Give Aid.

By connecting people in the community to real-time needs from others around them, people were given opportunities to be generous with their time, money, etc. and the people who needed it most were able to quickly get a need met. We are all capable of helping others and may find ourselves needing help in the future as well. There are already a lot of really great resources available in our communities – there is also always room for improvement. Empathizing with others can lead to much better communities for everyone if we’d take a minute to walk in another’s shoes.

CREDIT: All illustrations were modified from the free, open-source library that is DrawKit.

CASE Floors came to BRAINS for a new brand identity, production work, and a site refresh to match. I led the project through web strategy to a custom Webflow CMS build. What initially looked like a straightforward refresh turned into one of the most technically complex Webflow builds to date at BRAINS. Thousands of lines of custom code, GSAP animations, and a complex product filter system across a full LVP flooring catalog.

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A newly launched Moroccan-inspired premium gin deserves a site that feels like the first sip. Palmaraé came to BRAINS for an e-commerce site that could carry the weight of a luxury spirits brand built around botanicals, heritage, and a very specific sense of place. Arched photography, botanical illustration, and a rich gold palette round out this newly launched brand with a custom Webflow build with Shopify integration.

BallerCam came to BRAINS for a go to market strategy to launch their new product – an AI sports tracking app that turns your iPhone into a livestreaming highlight reel creator. Under my direction, we worked on the full process from web strategy to launch with a custom Shopify build. The BallerCam site is media-rich with multi-sport use cases and ambassador content from Alex Morgan and Dwyane Wade. With one main product and many add-ons, a highly customizable bundler was built including varying iPhone adapters and subscription tiers.

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Ashley came to us with a renewed vision for AEP Consulting that included a slight brand refresh and a new, updated homepage and work experience. AEP Consulting is strategic hospitality consulting for boutique hotel owners and developers. Ashley has created some of the most welcoming and thoughtful spaces for guests around the country – the refresh needed to show the full breadth of her experience and take the site to new heights.

The update is interactive, full of incredible photography, and much more representative of the professional and friendly nature of AEP Consulting. The Webflow CMS allows her to quickly add new case studies and create new landing pages in minutes.

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Muu came to BRAINS to launch a wearable breastpump in a category that had never been marketed with this much personality. The brief called for something bold, irreverent, and genuinely empowering for new moms — not the soft pastels the category defaults to. I led web strategy, visual design, and Webflow development for the DTC launch, building a brand experience as confident as the product itself.

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